Client mailing lists are an important part of your spa or salon business. We’ve all heard the phrase “the money is in the list”. If you have an email list of customers to contact every time you have new products, new services, new schedules, a new place for customers to visit, etc. for your new or existing customers, you can spend a lot of time. And will save money. Marketing to existing customers.
You can use freebies to build your email list by giving freebies to your website visitors. A very good example is Apple.com. Apple.com will require you to provide your name and email address before you can download their free iTunes and Quicktime software from their website so they can send you things you can buy through iTunes.
The truth is that you don’t need to pay for an expensive download like iTunes. You can use Freebies to build your customer list by giving visitors to your spa or salon website free gifts, free reports, or free coupons to download or print free wallpapers. The key is to give valuable free gifts to your customers in exchange for their email addresses.
However, you’re not going to build your spa or salon mailing list if you put together a freebie and put a link on your website. If you want to use freebies to build your email list, you need to do some research. How should you do your research? Before building an email list you need to do some research about what your customers want. The research you do will enable you to set up an effective opt-in mechanism. Here are some other tips to help you.
First, put your opt-in form where everyone can see it. You can create a separate page called a Squeeze page and link each page to your Squeeze page. Doing so will increase your conversion rate.
Secondly, market your opt-in form to build your spa or salon email list. You can market your opt-in list using pay-per-click and search engine optimization. Tell each visitor to your website the value of your freebie and the reason for getting it.
Finally, using free gifts to build your spa or salon mailing list is a great way to attract repeat customers to both your offline business and website. Plus, on the backend you’ll enjoy hundreds of dollars over the lifetime of your repeat customer.
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